Our Mission Statement


At SewEtc our mission is to recognize that “your sewing success matters most”. As we have since 1992, we will consistently and joyfully adapt to changes in technology and the marketplace, so we can offer the best in sewing related products and service to our whole community.

Our friendly, knowledgeable staff will attend all trainings available, so they can be dedicated to motivating creativity, as well as be able to teach effectively for fun and expertise. Our business is to be fuelled by the excitement that happens when our customers of all skill levels discover and play with ideas, colour and tools, in-store and at home, so that they end up making successful projects, and many sewing friends.

Our customers say we fulfill our mission using:

1. Inspiration (creative ideas and projects)

2. Innovation (newest products on the market)

3. Knowledge (professional advice)

4. Tools (to make sewing easier and fun)

5. Service (in-store – “you can talk to Bert & Elsa”)

6. Techniques (always willing to show and share)

7. Quality products (the best the market offers)

8. Selection (many name brands, lots of stock)

9. Education (classes and willingness to help)

10. Value (price, quality, selection, service)

11. Customer satisfaction (always here for you, willing to share)

12. Dependability & Reliability (in business since 1992 – over 20 years!)

13. A sense of belonging (part of the family and circle of friends)

14. Friendships (“it’s a Feel Good place”, social events, community projects)

15. Resources (“you can find answers”)